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Brand Guidelines

Everything you need to represent SearchCapital consistently. Download logos, access our color palette, and learn how to use our brand assets.

Wordmark

Our wordmark combines a classic serif typeface with a distinctive italic treatment for "Capital" in our brand green. Hover over any logo to download.

Landscape (Recommended)

SearchCapital
Light Background
SearchCapital
Dark Background

Square

SearchCapital
Light Background
SearchCapital
Dark Background

Pill Badges

SearchCapital

Pill on Light BG

SearchCapital

Pill on Dark BG

SC

App Icon (Square)

SC

App Icon (Circle)

Favicon & App Icons

Complete favicon package optimized for all platforms and devices.

Favicon Package for Next.js

Download all favicon sizes needed for a complete Next.js app setup, including Apple Touch icons, Android Chrome icons, and the web manifest.

Installation Instructions:

  1. Place all PNG files in your /public folder
  2. Place favicon.svg in /app folder
  3. Place site.webmanifest in /public folder
  4. Next.js will automatically detect and use these files

Color Palette

Our brand colors balance professionalism with approachability. Click the copy button to copy hex values.

Primary Colors

Emerald

HEX#059669
RGB5, 150, 105

Primary brand color - 'Capital', CTAs, accents

Charcoal

HEX#18181B
RGB24, 24, 27

Primary text - 'Search', dark backgrounds

Cream

HEX#FDF6E3
RGB253, 246, 227

Light backgrounds, pill badges, cards

White

HEX#FFFFFF
RGB255, 255, 255

Inverted text on dark backgrounds

Secondary Colors

Complementary colors for variety, accents, and additional UI states.

Rose

HEX#F43F5E
RGB244, 63, 94

Accent cards, attention-grabbing elements, alerts

Violet

HEX#8B5CF6
RGB139, 92, 246

Accent cards, data visualizations, highlights

Typography

We use a combination of serif and sans-serif typefaces for hierarchy and readability.

Logo / Display

SearchCapital

Font: Georgia / System Serif

Weight: Regular, Italic (for "Capital")

Tracking: Tight (-0.025em)

Body / UI

The quick brown fox

Font: Inter / System Sans

Weights: 400, 500, 600

Line Height: 1.5 - 1.75

Usage Guidelines

Follow these guidelines to ensure consistent brand representation.

Do

  • Use the logo on cream (#FDF6E3) or dark (#18181B) backgrounds
  • Maintain clear space around the logo
  • Use the pill badge variant for compact spaces
  • Keep "Capital" in italic and emerald (#059669)
×

Don't

  • Change the brand colors
  • Remove the italic styling from "Capital"
  • Add effects like shadows or gradients to the wordmark
  • Stretch, rotate, or distort the logo